Thursday, March 1, 2007

Step 5 : Recommend Affiliate Products That Fulfill Their Needs

Aha! The magic moment…if you’ve done all the above steps, you’ll have a list of responsive opt-in subscribers, who are eager to hear your recommendations!

This is where it’s different, you’re only gonna promote affiliate products that they want – as discovered previously. This approach almost guarantees higher clickthroughs and responses.

Here’s a good copy format to use for recommending affiliate products or services to your list…

· State the initial problem or needs that they are looking for

· Build it up to a worst case senario if they don’t find the solution

· Introduce a solution to them

· Write a genuine recommendation based on your own usage

· Tell them results you’ve experience

· Get their agreement that this is the solution to their problems

· Show them the results they can achieve by using the product

· Create an urgency

· Encourage immediate action

You can search and join suitable affiliate programs at the following websites :

http://www.cj.com

http://www.linkshare.com

http://www.clickbank.com

http://www.associateprograms.com

http://www.affiliatematch.com

Try to promote residual or at least a two-tier affilate program so that you can create residual income through a one-time action.

Step 4 : Find Their Needs

In all marketing and selling, you’ve got to find a need and fulfill it – NOT the other way round.

Similarly, find out the needs and wants of your subscribers. What are they looking for? What do they need to solve their problems? What specific information would help them achieve their objectives?

How do you discover these needs?

The best way to do that is to ask.

Using polls, surveys or basic email exchanges are all excellent methods of understanding your subscribers. This will be a rewarding and win-win experience.

For instance, conduct online surveys with them using services from…

http://www.surveymonkey.com

http://www.quask.com

http://www.custominsight.com/demo/free.asp