Thursday, March 1, 2007

Step 1 : Start An Ezine, Newsletter Opt-In List

This is the foundation and building block of the entire 7 step system.

Any ‘guru’ worth their salt will tell you that having your own opt-in list is absolutely necessary if you’re thinking of making respectable money online at all – and it does not matter what you’re promoting.

Let me make it clear - you won’t be truly successful as an internet marketer without your own opt-in list!

Ever wondered why the whole world seems to be shouting that “the money is in the list!”? Cause it’s true.

Having your own list of responsive subscribers enables you to generate money on demand or drive traffic to any website. It’s also the ultimate form of free advertising for yourself. You know ezine advertising works, so why not start YOUR OWN instead of paying OTHER ezines all the time?

Before you start, you’ve got to consider among many things :

- Your ezine name - eg. Online Biz Secrets, Joe Dude’s Internet Tips, etc.

- Your ‘personality’ or branding

- Nature and content of the ezine

- Format – Text, HTML or web-based

- Publication schedule – Weekly? Bi-weekly? Monthly?

- A subscription web page

- A list host/sequential autoresponder to store subscribers’ data and to manage your ezine

One of the best way to brainstorm ideas for the above is by subscribing to renowned ezines in your niche area. Learn from them and notice how these editors write or format their publications - format your ezine around their proven methods!


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