Once you’ve got your ezine set up and ready to roll, you’ll need to start getting opt-in subscribers. Every promotion and advertising you do should be targeted towards this aim. Here are PROVEN methods to generating new subscribers :
· From Your Website
Place a subscription box on every page of your website. Visitors may enter from many other pages other than your main index page. They may never even visit your main page, so make sure your subscription box is visible on every page of your website.
Use a pop-up or pop-under to allow subscribers to sign up easily. This has been shown to increase response rate by at least 300%!
· Incentive Subscriptions
Provide attractive incentives or reasons to subscribe to your ezine, related to your target market needs. The incentive may be in the form of a free ebook, software, contest, free ad, ecourse or combinations of the above.
It’s simple and nothing new but don’t let this fool you, it still works like a charm and many internet marketers are not utilizing it fully.
Everyone should include this as part of their list-building strategy. I recommend using this technique in the following ways…
Create A Killer Subscription Page
You’ve got to build an attractive subscription page WITH an irresistible offer to entice potential subscribers to hit the subscribe button.
The best types are those in the ‘direct response’ style - clean, simple, eye-catching web pages carrying action–oriented sales messages.
Now let’s break it down, what must you include in your subscription page to build your list? Here’re the THREE most necessary factors...
* Benefit-driven Headline *
Tell them WHY they should subscribe. What do they gain, what can they expect? Sum up your biggest benefit or unique advantage in the main headline.
* Irresistible Incentive *
You’ve got to create a superb incentive that any breathing prospect would be crazy to miss out on!
How? Do something different, packed it full of value, and again, make sure that it’s relevant to the market you’re targeting at. A good gauge would be something you feel you could SELL equally well.
If you’ve seen from my subscription page, what I’ve done is created a huge bundled package of quality ebooks. Notice the high ‘percieved value’ attached? This is an example of what you can do.
* Eye-catching Image *
Words sell, yes, but so do pictures, perhaps even better for this particular strategy…
Your subscription page should (no, make that a must) have an ecover of your ezine or whatever you’re giving away. An ecover provides ‘tangibility’ and increase the percieved value of your product dramatically.
Promote your new subscription page everywhere and in no time flat, you’ll be able to have your own huge guru-size opt-in list…without having to pay a single cent for it!
· Write Viral Articles
This has got to be one of the best methods of free advertising that can get you more subscribers and build your credibility at the same time!
Write quality targeted articles and allow them to be freely published. The key to using articles for effective free advertising is by making sure your article is informative and then encouraging clickthroughs with a killer ‘ad’ in your resource box.
For further information on writing articles, read "Write For Publicity." :-
http://www.web-source.net/write.htm
Major directories to submit your articles to include :–
http://www.bestezines.com
http://www.makingprofit.com
http://www.ezadsuccess.com
http://www.goarticles.com
http://www.marketing-seek.com
http://www.connectionteam.com
http://www.homebiztools.com
http://www.addto.com
http://www.netterweb.com
http://www.ezinearticles.com
· Ezine Directories
You must submit your ezine to be listed in ezine directories. Here are a few good directories :
http://www.newsletter-library.com/ven.htm
http://www.arl.org/scomm/edir/template.html
http://www.coalliance.org/forms/ej.suggest.shtml
http://www.edoc.com/jrl-bin/wilma
http://www.newsletteraccess.com/database/reg.html
http://www.yotta.com/magazine/addfree.htm
http://www.linkfinder.com/submit.html
http://www.dominis.com/Zines/publishers/add-howto.html
http://www.etext.org/services.shtml
http://inkpot.com/submit/
You can also do a search at any search engine for ‘ezine directory’ without the quotes.
· Ezine Advertising
Ezine advertising can help build your subscriber base easily. Look at it as an investment which you can recoup back from in the future.
Common ezine ads offered are – Solo Ads, Sponsor Ads (top, middle and bottom sponsors) and Free Classified Ads.
I’d recommend using top sponsor ads only for the best results at an affordable price.
Again, creating a killer ad is important. Track each ezine ad to determine which gives the best bang for the buck.
Check out http://www.charlesfuchs.com/soloads.htm for some recommended ezines to place ads in.
· Co-Op Advertising
If you’re an ezine publisher, you have a choice of joining an ezine co-op.
What this co-op basically does is provide you subscribers, with the condition that you allow at least one free ad per subscriber in your ezine when they join.
Memberships into these co-ops are normally free, and they do work to get you subscribers fast.
However, a word of warning…these subscribers can be mostly untargeted. They join for the free ad, you’ll have to cultivate them slowly. Plus make sure that you’re able to keep up with publishing new ads, I warn you, it can get quite disastrous as they pile up!
Here are two examples :
http://ad-coop.com
http://www.ezine-coop.com
· Pay-per-subscriber services
Do you know you can actually buy subscribers?
This is a good way to build your initial subscriber base quickly to kickstart your ezine. Such services promote your ezine FOR YOU. Potential subscribers who are interested can sign up through a shared subscription box for your ezine. They offer either single or double opt-in subscriptions. They are often known as co-registration services.
View paid subscribers as an investment. Cultivate and build them into profitable subscribers as they’ll not trust you immediately. Note that while you may want to invest in pay-per-subscribers services, it can be a risk too. There MAY be certain percentages of unsubscribes, undeliverables and even accusations of spams. But as long as you have full details of their subscriptions as given by the providers, you’re safe.
Some of the respected co-registration services used by many internet marketers :
http://www.HipLists.com
http://profitinfo.com/leadfactory
http://www.ListOpt.com
· Subscription Network
Join a shared subscription network to gain new subscribers. Each webmaster have to place a unique code on their sites, which displays an exit pop-up consisting of each other’s ezine details. Potential subscribers can just check each ezine they want to be subscribed to. You basically be leveraging on each other’s traffic and promotion.
Again, your ezine description ad will play a big part in converting more subscribers.
The two most popular shared networks are :
http://www.subscriberdrive.com
http://www.subscriptionrocket.com
· Viral Marketing
Get subscribers by leveraging on other people’s effort. This can be achieved through viral marketing, which though nothing spectacularly new, still produces amazing results!
The basic forms of viral marketing include creating free-to-distribute viral tools such as special reports, ebooks, ecourses or softwares.
Submit them to freebie sites, online forums, on your own website, include them in package or membership sites, etc. Another proven way is to create a service that allows people to gain referrals, credits for recruiting members, eg. traffic exchanges, downline clubs, etc.
· From Your Website
Place a subscription box on every page of your website. Visitors may enter from many other pages other than your main index page. They may never even visit your main page, so make sure your subscription box is visible on every page of your website.
Use a pop-up or pop-under to allow subscribers to sign up easily. This has been shown to increase response rate by at least 300%!
· Incentive Subscriptions
Provide attractive incentives or reasons to subscribe to your ezine, related to your target market needs. The incentive may be in the form of a free ebook, software, contest, free ad, ecourse or combinations of the above.
It’s simple and nothing new but don’t let this fool you, it still works like a charm and many internet marketers are not utilizing it fully.
Everyone should include this as part of their list-building strategy. I recommend using this technique in the following ways…
Create A Killer Subscription Page
You’ve got to build an attractive subscription page WITH an irresistible offer to entice potential subscribers to hit the subscribe button.
The best types are those in the ‘direct response’ style - clean, simple, eye-catching web pages carrying action–oriented sales messages.
Now let’s break it down, what must you include in your subscription page to build your list? Here’re the THREE most necessary factors...
* Benefit-driven Headline *
Tell them WHY they should subscribe. What do they gain, what can they expect? Sum up your biggest benefit or unique advantage in the main headline.
* Irresistible Incentive *
You’ve got to create a superb incentive that any breathing prospect would be crazy to miss out on!
How? Do something different, packed it full of value, and again, make sure that it’s relevant to the market you’re targeting at. A good gauge would be something you feel you could SELL equally well.
If you’ve seen from my subscription page, what I’ve done is created a huge bundled package of quality ebooks. Notice the high ‘percieved value’ attached? This is an example of what you can do.
* Eye-catching Image *
Words sell, yes, but so do pictures, perhaps even better for this particular strategy…
Your subscription page should (no, make that a must) have an ecover of your ezine or whatever you’re giving away. An ecover provides ‘tangibility’ and increase the percieved value of your product dramatically.
Promote your new subscription page everywhere and in no time flat, you’ll be able to have your own huge guru-size opt-in list…without having to pay a single cent for it!
· Write Viral Articles
This has got to be one of the best methods of free advertising that can get you more subscribers and build your credibility at the same time!
Write quality targeted articles and allow them to be freely published. The key to using articles for effective free advertising is by making sure your article is informative and then encouraging clickthroughs with a killer ‘ad’ in your resource box.
For further information on writing articles, read "Write For Publicity." :-
http://www.web-source.net/write.htm
Major directories to submit your articles to include :–
http://www.bestezines.com
http://www.makingprofit.com
http://www.ezadsuccess.com
http://www.goarticles.com
http://www.marketing-seek.com
http://www.connectionteam.com
http://www.homebiztools.com
http://www.addto.com
http://www.netterweb.com
http://www.ezinearticles.com
· Ezine Directories
You must submit your ezine to be listed in ezine directories. Here are a few good directories :
http://www.newsletter-library.com/ven.htm
http://www.arl.org/scomm/edir/template.html
http://www.coalliance.org/forms/ej.suggest.shtml
http://www.edoc.com/jrl-bin/wilma
http://www.newsletteraccess.com/database/reg.html
http://www.yotta.com/magazine/addfree.htm
http://www.linkfinder.com/submit.html
http://www.dominis.com/Zines/publishers/add-howto.html
http://www.etext.org/services.shtml
http://inkpot.com/submit/
You can also do a search at any search engine for ‘ezine directory’ without the quotes.
· Ezine Advertising
Ezine advertising can help build your subscriber base easily. Look at it as an investment which you can recoup back from in the future.
Common ezine ads offered are – Solo Ads, Sponsor Ads (top, middle and bottom sponsors) and Free Classified Ads.
I’d recommend using top sponsor ads only for the best results at an affordable price.
Again, creating a killer ad is important. Track each ezine ad to determine which gives the best bang for the buck.
Check out http://www.charlesfuchs.com/soloads.htm for some recommended ezines to place ads in.
· Co-Op Advertising
If you’re an ezine publisher, you have a choice of joining an ezine co-op.
What this co-op basically does is provide you subscribers, with the condition that you allow at least one free ad per subscriber in your ezine when they join.
Memberships into these co-ops are normally free, and they do work to get you subscribers fast.
However, a word of warning…these subscribers can be mostly untargeted. They join for the free ad, you’ll have to cultivate them slowly. Plus make sure that you’re able to keep up with publishing new ads, I warn you, it can get quite disastrous as they pile up!
Here are two examples :
http://ad-coop.com
http://www.ezine-coop.com
· Pay-per-subscriber services
Do you know you can actually buy subscribers?
This is a good way to build your initial subscriber base quickly to kickstart your ezine. Such services promote your ezine FOR YOU. Potential subscribers who are interested can sign up through a shared subscription box for your ezine. They offer either single or double opt-in subscriptions. They are often known as co-registration services.
View paid subscribers as an investment. Cultivate and build them into profitable subscribers as they’ll not trust you immediately. Note that while you may want to invest in pay-per-subscribers services, it can be a risk too. There MAY be certain percentages of unsubscribes, undeliverables and even accusations of spams. But as long as you have full details of their subscriptions as given by the providers, you’re safe.
Some of the respected co-registration services used by many internet marketers :
http://www.HipLists.com
http://profitinfo.com/leadfactory
http://www.ListOpt.com
· Subscription Network
Join a shared subscription network to gain new subscribers. Each webmaster have to place a unique code on their sites, which displays an exit pop-up consisting of each other’s ezine details. Potential subscribers can just check each ezine they want to be subscribed to. You basically be leveraging on each other’s traffic and promotion.
Again, your ezine description ad will play a big part in converting more subscribers.
The two most popular shared networks are :
http://www.subscriberdrive.com
http://www.subscriptionrocket.com
· Viral Marketing
Get subscribers by leveraging on other people’s effort. This can be achieved through viral marketing, which though nothing spectacularly new, still produces amazing results!
The basic forms of viral marketing include creating free-to-distribute viral tools such as special reports, ebooks, ecourses or softwares.
Submit them to freebie sites, online forums, on your own website, include them in package or membership sites, etc. Another proven way is to create a service that allows people to gain referrals, credits for recruiting members, eg. traffic exchanges, downline clubs, etc.
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