With almost 500,000 ezines (and growing) online, it’s all the more important to make yours stand out and gain your subscribers trust.
Your next priority should then focus on retaining current subscribers, on top of getting new ones. With that in mind, here are some strategies to look at to keep your subscribers happy!
Project Your Personality
Project your personality in your writing! Show some passion!
However, be positive here, never use your ezine to spread negative comments or throw cold blankets on your subscribers. That would come across as being unprofessional and having poor attitude, and you'll see people unsubscribing in droves!
I mean, even in the real world, who wants to be around negative folks?
So spread some good, old love instead. Be known as an editor who's real, approachable and friendly to build a better relationship with your subscribers.
Show Some Respect
You should be treating your valuable subscriber as a friend. I'm sure you won't mislead, ignore or harm your friend?
What I mean to say is treat your subscribers with respect. For starters, never bombard him or her with senseless ads every two days! And keep your classified ads to the absolute minimum, separate solo ads from your regular issue. And never promote just any product to your list just to earn a buck.
Your goal is to provide quality information.
Remember, trust is difficult to acquired but easy to lose…it can be gone in a second.
Contact Me Please
Always provide a valid and working email address so that your subscriber can contact you. Do not attempt to hide your email from them. And if your phone is available, all the merrier!
We’re talking about a long-term relationship here, and how can a relationship be started or sustained without some form of communication??
Subscribers may need to contact you for assistance, questions or feedback. Open this avenue to them, it’ll benefit you too.
And I forgot one important thing…reply to emails!
Work Hard For Your List
Here’s an absolutely crucial factor – YOUR ezine must be able to provide what the subscriber wants….in other words, true value.
Ask yourself, what makes a subscriber subscribe?? To get your ads? No! He or she does so as they believe your ezine can help satisfy their needs.
That is, the associated value, real or perceived, that your ezine can provide them.
This may come in the form of good content, resources, reviews or discounts,etc.
What I’m suggesting here is, you’ve got to work hard for your subscribers….
• Provide relevant quality content, or write your own articles!
• Give them valuable tools and resources that cater to their needs
• Seek and negotiate geniune discounts and promotions for them
• Keep them up to date in their areas of interest….etc!
Putting serious effort into your ezine will make your subscribers appreciate you more, cause it shows.
Your next priority should then focus on retaining current subscribers, on top of getting new ones. With that in mind, here are some strategies to look at to keep your subscribers happy!
Project Your Personality
Project your personality in your writing! Show some passion!
However, be positive here, never use your ezine to spread negative comments or throw cold blankets on your subscribers. That would come across as being unprofessional and having poor attitude, and you'll see people unsubscribing in droves!
I mean, even in the real world, who wants to be around negative folks?
So spread some good, old love instead. Be known as an editor who's real, approachable and friendly to build a better relationship with your subscribers.
Show Some Respect
You should be treating your valuable subscriber as a friend. I'm sure you won't mislead, ignore or harm your friend?
What I mean to say is treat your subscribers with respect. For starters, never bombard him or her with senseless ads every two days! And keep your classified ads to the absolute minimum, separate solo ads from your regular issue. And never promote just any product to your list just to earn a buck.
Your goal is to provide quality information.
Remember, trust is difficult to acquired but easy to lose…it can be gone in a second.
Contact Me Please
Always provide a valid and working email address so that your subscriber can contact you. Do not attempt to hide your email from them. And if your phone is available, all the merrier!
We’re talking about a long-term relationship here, and how can a relationship be started or sustained without some form of communication??
Subscribers may need to contact you for assistance, questions or feedback. Open this avenue to them, it’ll benefit you too.
And I forgot one important thing…reply to emails!
Work Hard For Your List
Here’s an absolutely crucial factor – YOUR ezine must be able to provide what the subscriber wants….in other words, true value.
Ask yourself, what makes a subscriber subscribe?? To get your ads? No! He or she does so as they believe your ezine can help satisfy their needs.
That is, the associated value, real or perceived, that your ezine can provide them.
This may come in the form of good content, resources, reviews or discounts,etc.
What I’m suggesting here is, you’ve got to work hard for your subscribers….
• Provide relevant quality content, or write your own articles!
• Give them valuable tools and resources that cater to their needs
• Seek and negotiate geniune discounts and promotions for them
• Keep them up to date in their areas of interest….etc!
Putting serious effort into your ezine will make your subscribers appreciate you more, cause it shows.
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