In all marketing and selling, you’ve got to find a need and fulfill it – NOT the other way round.
Similarly, find out the needs and wants of your subscribers. What are they looking for? What do they need to solve their problems? What specific information would help them achieve their objectives?
How do you discover these needs?
The best way to do that is to ask.
Using polls, surveys or basic email exchanges are all excellent methods of understanding your subscribers. This will be a rewarding and win-win experience.
For instance, conduct online surveys with them using services from…
http://www.surveymonkey.com
http://www.quask.com
http://www.custominsight.com/demo/free.asp
Similarly, find out the needs and wants of your subscribers. What are they looking for? What do they need to solve their problems? What specific information would help them achieve their objectives?
How do you discover these needs?
The best way to do that is to ask.
Using polls, surveys or basic email exchanges are all excellent methods of understanding your subscribers. This will be a rewarding and win-win experience.
For instance, conduct online surveys with them using services from…
http://www.surveymonkey.com
http://www.quask.com
http://www.custominsight.com/demo/free.asp
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